Comments on: What Dell Taught Us About Target Marketing http://comefortheride.com/what-dell-taught-us-about-target-marketing/ Life, Entrepreneurship, Photography and More... Sat, 12 May 2012 18:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kevin gao http://comefortheride.com/what-dell-taught-us-about-target-marketing/comment-page-1/#comment-193 kevin gao Wed, 02 Apr 2008 01:21:20 +0000 http://comefortheride.com/2008/03/what-dell-taught-us-about-target-marketing/#comment-193 its a good point...you must keep in mind though that CPC and CPM ads serve entirely different purposes and its not easy to run an ROI comparison. Major advertisers primarily run CPM ads for brand awareness - witness the ads in magazines, newspapers, and any other venue that often show no specific product at all, but merely exist to attract customers in the earlier phases of the marketing funnel. I used to work at Google, and it's not always clear which ads fetch more money. I can almost guarantee you that premium sites with high traffic flow can generate much more revenue from selling CPM ads on their premium space (e.g., banner, header) than from CPC its a good point…you must keep in mind though that CPC and CPM ads serve entirely different purposes and its not easy to run an ROI comparison. Major advertisers primarily run CPM ads for brand awareness – witness the ads in magazines, newspapers, and any other venue that often show no specific product at all, but merely exist to attract customers in the earlier phases of the marketing funnel. I used to work at Google, and it’s not always clear which ads fetch more money. I can almost guarantee you that premium sites with high traffic flow can generate much more revenue from selling CPM ads on their premium space (e.g., banner, header) than from CPC

]]> By: Justin (Dell) http://comefortheride.com/what-dell-taught-us-about-target-marketing/comment-page-1/#comment-192 Justin (Dell) Tue, 01 Apr 2008 19:33:09 +0000 http://comefortheride.com/2008/03/what-dell-taught-us-about-target-marketing/#comment-192 First off, thank you so much for the accolades in the blog. I was the Dell representative that reached out to EasyAutoSales. I am in a segment that is purely driven by finding new or emerging companies that don't know about the resources Dell can offer. Many times we find these companies need our help in the form of guidance, service or simply hardware. Usually more than the large companies. It was certainly good timing, but purely coincidental. My inital goal when I called out to EasyAutoSales was to learn more about what you guys do and how we may be able to help. It was pretty evident early that we could certainly help. The best part was I could also save them money. The vast majority of the time we may work with a new company for months and months and never earn their business and that is "par for the course." I was just as prepared to talk about anything from hi end clustered server datacenters to what the plans for lunch were. You really never know what you will talk about when you are trying to find a new business relationship. It sounds really corny, but I simply called bryan just to chat. I simply wanted to offer any assistance if I could. When Wei was ready to talk about specs for hardware a day or two later, I was certainly ready. I was glad i could also use my own personal experience to help shed some light on some painpoint issues they were experiencing outside of needing hardware. I really look forward to watching you guys progress and extremely excited about being along for the ride. There are hundreds of links available for small, medium, large, startup, etc businesses to use, but one of the best resources for some is our www.dell.com/sb360 site which is dedicated and constantly updated for our small business customers. Many of our largest accounts and most successful customers have used these resources to educate themselves and plan out their growth. Talk to you soon, and we will be in touch shortly. Thanks again Bryan and Wei. First off, thank you so much for the accolades in the blog.

I was the Dell representative that reached out to EasyAutoSales. I am in a segment that is purely driven by finding new or emerging companies that don’t know about the resources Dell can offer. Many times we find these companies need our help in the form of guidance, service or simply hardware. Usually more than the large companies.

It was certainly good timing, but purely coincidental. My inital goal when I called out to EasyAutoSales was to learn more about what you guys do and how we may be able to help. It was pretty evident early that we could certainly help. The best part was I could also save them money. The vast majority of the time we may work with a new company for months and months and never earn their business and that is “par for the course.” I was just as prepared to talk about anything from hi end clustered server datacenters to what the plans for lunch were. You really never know what you will talk about when you are trying to find a new business relationship. It sounds really corny, but I simply called bryan just to chat. I simply wanted to offer any assistance if I could. When Wei was ready to talk about specs for hardware a day or two later, I was certainly ready.

I was glad i could also use my own personal experience to help shed some light on some painpoint issues they were experiencing outside of needing hardware. I really look forward to watching you guys progress and extremely excited about being along for the ride.

There are hundreds of links available for small, medium, large, startup, etc businesses to use, but one of the best resources for some is our http://www.dell.com/sb360 site which is dedicated and constantly updated for our small business customers. Many of our largest accounts and most successful customers have used these resources to educate themselves and plan out their growth.

Talk to you soon, and we will be in touch shortly.
Thanks again Bryan and Wei.

]]> By: Wei http://comefortheride.com/what-dell-taught-us-about-target-marketing/comment-page-1/#comment-191 Wei Tue, 01 Apr 2008 15:02:44 +0000 http://comefortheride.com/2008/03/what-dell-taught-us-about-target-marketing/#comment-191 I agree... but I feel like thousands of companies are doing that already hence why image ads on the web have been less effective than PPC ones. Even running Adsense, I can tell the value of image ads are less than the more targeted text ads. I agree… but I feel like thousands of companies are doing that already hence why image ads on the web have been less effective than PPC ones.

Even running Adsense, I can tell the value of image ads are less than the more targeted text ads.

]]> By: kevin gao http://comefortheride.com/what-dell-taught-us-about-target-marketing/comment-page-1/#comment-189 kevin gao Mon, 31 Mar 2008 14:38:44 +0000 http://comefortheride.com/2008/03/what-dell-taught-us-about-target-marketing/#comment-189 I agree with the targeted marketing rationale...although you'd have to think that if they mistargeted and contacted you regarding the latest discounts in Dell laptop computers...and then imagine if thousands of companies did something comparable...the reaction may have been a bit different. I agree with the targeted marketing rationale…although you’d have to think that if they mistargeted and contacted you regarding the latest discounts in Dell laptop computers…and then imagine if thousands of companies did something comparable…the reaction may have been a bit different.

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