Marketing Test 01: KillerStartups.com

4.04.2008 | Marketing

Even though on the surface the used car site hasn’t changed much in the last week, we’re working pretty hard in the background revising code, making deals, challenging gladiators and adding more cars. All-in-all, I would say we’re about 2-3 weeks away from a real push in marketing so what better time than now to study techniques and make observations?

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The first and probably one of the easier sites most web 2.0 startups go after is KillerStartups.com. The site overall has great design, an easy submission process and if approved, the team gives you a snappy review and something to think about. But the question is, does it drive traffic?

There are probably no straight answers to that question as I’ve seen a number of sites featured on KillerStartups that I could care less about. On the flip side, occasionally I do stumble upon a few that really pique my interest.

I went to Quantcast to see what kind of traffic KillerStartups get on a daily basis. I would love it if someone can double check my work and confirm what I’m seeing – but from what I can tell… KillerStartups gets more traffic in the latter part of the week (Thursdays and Fridays) vs. the middle of the week (Tuesdays and Wednesdays) when traffic seems to dip; sometimes by as much as 4-7k users.

Would it do us more good if try to get our site featured during the latter part of the week vs. the middle? Is it even something that can be controlled or is it based solely on when their editors get to the submissions? If anyone has any experience – I would love to get some feedback.


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