Marketing Result 02: Long Tail SEO
5.21.2008 | Marketing
The long tail SEO experiment took a bit longer to conduct than others. Traditionally, these things could take a few weeks up to a few months to get right. Luckily for us, a site with millions of pages, it’s easier for us to make an impact on the long tail items than some of the other websites. (We also have more room for error if the terms we picked are not the right ones the first time around.)
Although we only have 4,000+ pages indexed vs. just over 1,000 pages indexed 20 days ago, we made a number of significant changes to our website that we hoped Google would recognize. I won’t go into what keywords we used as it will not apply to most of you that are reading – however, some of the techniques we used that are applicable include:
- Changing dynamic URLs to static looking URLs
- Optimizing different keywords for every page of the website
- Focusing only on one to two different phrases per page
- Making sure every page have unique titles, descriptions, keywords, etc.
The chart above shows our Google organic referrals over the last 24 days and as you can see, once the changes were done, we only had to wait about a week or two before organic traffic picks up.
You could of course pay $30k to $60k a month for 100,000 users to check out your website or if your poor, try to get the same number of users by being good great at SEO. Due to our limited marketing budget, I’m hoping our basic and advanced SEO techniques will take us close to where we need to be for the monthly traffic.
On the flip side, unfortunately I think we can only do so much before we have to step up the paid media. However, I am hoping that cap for SEO traffic is just high enough that we can start making some good money before we have to spend a ton to take our traffic to the next level. Time will tell though!
Overall Rating: SEO = success (and then some!)
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