Comments on: Lessons Learned from New Web Design http://comefortheride.com/lessons-learned-from-new-web-design/ Life, Entrepreneurship, Photography and More... Thu, 24 Jun 2010 20:22:20 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Russell Jurney http://comefortheride.com/lessons-learned-from-new-web-design/comment-page-1/#comment-402 Russell Jurney Fri, 04 Sep 2009 03:52:02 +0000 http://comefortheride.com/?p=374#comment-402 Wei, Really? I thought most of the internet concluded that adrev is an nonviable model for a business, years ago? Charging money for listings is good. It makes sense. But ads? Think this through. If I'm going to your site to find car listings... and you're showing me google ads, then one of two things is happening: 1) You are leading people away to competing sites. 2) You are polluting the quality of the presentation of the search results, leading people away to other sites. Yours is a case where showing ads undermines the quality of what you are doing. Which is why your adrevs are low - who wants to see unrelated ads when they are just looking to buy or sell a car? That just irritates people, and the only time they would click is to go to a competitor's site. Anyway, just my two cents but I think if you look at it from a customer's perspective you'll see that ads undermine your offering. For most sites they wouldn't. For yours, they do. Severely. Wei,

Really? I thought most of the internet concluded that adrev is an nonviable model for a business, years ago?

Charging money for listings is good. It makes sense.

But ads? Think this through. If I’m going to your site to find car listings… and you’re showing me google ads, then one of two things is happening:

1) You are leading people away to competing sites.

2) You are polluting the quality of the presentation of the search results, leading people away to other sites.

Yours is a case where showing ads undermines the quality of what you are doing. Which is why your adrevs are low – who wants to see unrelated ads when they are just looking to buy or sell a car? That just irritates people, and the only time they would click is to go to a competitor’s site.

Anyway, just my two cents but I think if you look at it from a customer’s perspective you’ll see that ads undermine your offering. For most sites they wouldn’t. For yours, they do. Severely.

]]> By: Wei http://comefortheride.com/lessons-learned-from-new-web-design/comment-page-1/#comment-400 Wei Tue, 01 Sep 2009 15:13:06 +0000 http://comefortheride.com/?p=374#comment-400 @Henri - We can discuss privately off-line. Google doesn't like webmasters sharing numbers though. @Henri – We can discuss privately off-line. Google doesn’t like webmasters sharing numbers though.

]]> By: Henri http://comefortheride.com/lessons-learned-from-new-web-design/comment-page-1/#comment-398 Henri Mon, 31 Aug 2009 20:18:14 +0000 http://comefortheride.com/?p=374#comment-398 Wei - can you share the data helped you drawn those conclusions? Wei –

can you share the data helped you drawn those conclusions?

]]> By: Wei http://comefortheride.com/lessons-learned-from-new-web-design/comment-page-1/#comment-397 Wei Mon, 31 Aug 2009 03:47:02 +0000 http://comefortheride.com/?p=374#comment-397 Russell, I think you may be the only person in the world that doesn't believe in Google AdSense or online ads. Russell,

I think you may be the only person in the world that doesn’t believe in Google AdSense or online ads.

]]> By: Russell Jurney http://comefortheride.com/lessons-learned-from-new-web-design/comment-page-1/#comment-396 Russell Jurney Wed, 26 Aug 2009 22:08:19 +0000 http://comefortheride.com/?p=374#comment-396 There is something extremely counter-intuitive about offering google ads on a car search site - you are essentially polluting your own results. All people want to see are car ads, they are totally uninterested in anything Google is going to serve. It seems that the ads cut the quality of the site in half - or worse, and don't drive much revenue, right? What am I missing? Why have semi-random google ads at all? They strongly undermine everything you are trying to do. There is something extremely counter-intuitive about offering google ads on a car search site – you are essentially polluting your own results. All people want to see are car ads, they are totally uninterested in anything Google is going to serve. It seems that the ads cut the quality of the site in half – or worse, and don’t drive much revenue, right?

What am I missing? Why have semi-random google ads at all? They strongly undermine everything you are trying to do.

]]>