Edgeio… Not Good Enough to Edge Out the Competition

12.07.2007 | Website Reviews

So according to TechCrunch, Edgeio will be shutting down by the end of 2007. Considering the growing number of classified aggregators on the web (e.g. Oodle.com, Vast.com, etc.) I am honestly surprised this one would fall before the others.

I don’t remember if I’ve done business with Edgeio but I do remember working with Oodle.com in my day job. If I had to base this on nothing else besides execution, I would say that Oodle did a better job squeezing money out of advertisers than Edgeio did. Why? Because I don’t think I’ve ever seen a rep from Edgeio nor do I understand their business model; assuming they had one.

I guess the bottom line is – when all else is equal, everything comes down to execution. I’ve seen great ideas executed poorly as well as the difference it could make if a more experienced team were in charge. I’m not sure who all handled Edgeio’s day to day but with $5 million in funding as well as a full staff, I would love to learn where it went down hill.

Is there a blog of venue that interviews dead pool CEOs? If not, there really should be one. It seems like everyone only focus on the winners.

Related posts:

  1. Intuit Business Competition Update
  2. Closing in on the Competition, but not quite
  3. Women 2.0 – Pitch 2008 Business Competition
  4. It’s Never Going to be Good Enough
  5. Web Design 101 – Wireframe in Practice

Comments are closed.