Does Your Company Offer a Unique Proposition?
4.28.2009 | Startup Resources
As an entrepreneur, being a jack-of-all-trades, master-of-none may be a good attribute to have when wearing many hats are necessary; but as a start-up, spreading your company too thin trying to cover too many basis just won’t cut it.
In the same way that Ludacris didn’t come onto the scene trying to be the best rapper, best hip-hop artist, best heavy metal rock star and best entrepreneur at the same time; the successful start-ups pick something they can excel at and focus on that attribute like a laser until it punches through the noise and becomes a brand.
So whether your new venture is a copy-cat business of another idea or a brand new idea of its own, does it offer something unique that people won’t find elsewhere? More importantly, can you excel at improving and selling that feature to the point of making it a barrier to entry for other new or existing competitors to follow suit?
This is something we’re working on refining and defining now… a free or freemium service is great and all but if it lacks an edge or unique offering, it will be hard to get the general public interested in it.
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