Come for the Ride!

At the most recent meeting of the Atlanta Gang of 5, the subject of marketing using SEO/SEM came up.  Like most conversations about SEM, the discussion went something like this:

If you’ve been following this blog for awhile, you’d probably remember my experience at the Atlanta Startup Weekend where a group of Atlanta entrepreneurs created Skribit in 54 hours.  The experience was really rewarding and it opened up my personal network within the local community.  Not only did I meet a number of like-minded individuals, [...]

This past Monday I attended Startup Riot as an observer. We had originally signed up to pitch but I dropped out last minute due to us not really needing anything. We’re still refining our business to try and rise above the noise so whatever we had wanted to pitch weeks ago would have been outdated [...]

We got our results back from the GRA/TAG competition this past week.  While we made it to the semi-finals, we didn’t make it into the final four.  Overall, the process was a great experience and we learned a lot about ourselves (and we were forced to write a business plan.)

Most of the companies I’ve consulted for had sick budgets that allowed them to buy traffic.  While these techniques are great for them to build an audience and establish a barrier to entry, they don’t do so well for bootstrap startups and/or startups that do not have extensive experience with interactive marketing.