Come for the Ride!

Imagine life as a game in which you are juggling some five balls in the air. You name them – Work, Family, Health, Friends and Spirit and you’re keeping all of these in the Air.

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Forming a council of trusted people was one of the best things I’ve ever done for my startup. The idea is to hold a weekly or monthly meeting discussing current challenges with a group of people who have nothing to do with the day-to-day of the startup; and preferably nothing to do with the company period.

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If your website serves ads and your banner clicks help pay for groceries, then you owe it to yourself to optimize your banners for maximize click-throughs. For the past two years we’ve been doing this manually – changing placement, playing with colors, and even testing text-only ads vs. graphic and text-ads for maximum CTR.

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While reviewing our Amazon S3 account earlier this week, I came across an old unused bucket that had apparently sat dormant for an embarrassingly long time. As great as cloud hosting may be, paying for excess stuff you don’t use or need is simply idiotic – hence my determination to rid this problem in 5 minutes.

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Well, it’s only a month into 2010 so technically I’m not too late to do a reflection post for last year. 2009 was a year of many changes for me and my startup. We hired a few people, we lost a few people. Overall I would say the startup has gotten stronger as a result. Below are probably some of the biggest takeaways I got out of the whole experience.

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