Marketing Result 02: Long Tail SEO
5.21.2008 | Comments Off
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I'm a serial entrepreneur who likes Apple, photography, cars and saltwater aquariums. This blog allows would be entrepreneurs to take a peek inside my startup life. ... Read More
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Marketing Result 03: StumbleUpon
5.10.2008 | Comments Off
Our experience with Stumbling for traffic was met with moderate failure.
Our initial stumble and efforts to get a group to stumble the website into the rotation was met with a spike in traffic. However, the way stumbling works is pretty similar to how drunks stumble into various things. Even though they stumble into your door, sometimes you wonder if you really want them there.
Marketing Test 03: StumbleUpon
5.04.2008 | Comments Off
Social bookmarking sites are known to generate short bursts of traffic. Whether these referrals are qualified or not, the debate is still up in the air. For my third test, I will try to get our website seen by the crowd at StumbleUpon. Once we get some data, I will report back on the results.
Marketing Test 02: Long Tail SEO
4.30.2008 | Comments Off
Most of the companies I’ve consulted for had sick budgets that allowed them to buy traffic. While these techniques are great for them to build an audience and establish a barrier to entry, they don’t do so well for bootstrap startups and/or startups that do not have extensive experience with interactive marketing.
Marketing Result 01: KillerStartups.com MAJOR FAIL
4.21.2008 | View Comments
First marketing test with KillerStartups bombed – majorly. The entry was submitted over a week ago along with a clean copy of our logo (on white background w/o the beta text) and it finally received approval just short of 8-9 days. We received an email (one that’s broken in Gmail) stating their team had reviewed our website and that it was kept in the site-reviews section. (So I guess this means we didn’t make front page news.)