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I'm a serial entrepreneur/social media strategist who is a fan of Apple , photography, cars, sweet tea, and saltwater aquariums. This blog allows would be entrepr... Read More
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Marketing
5.28.2009 | Comments Off
Technology entrepreneurs build things because they can and because they want to solve problems. However, as cool as many of these startups are, many of them do fail because the CEO/CTO create them under the assumption “if you build it, they will come.”
8.16.2008 | 1 Comment
This is a follow up to one of our earlier post regarding startup PPC campaigns. If you’re a startup looking to pay for a quick boost to your traffic – realize that paying for a boost in traffic doesn’t necessarily mean a boost in sales. Many startups I’ve talked to throw money into PPC without ever testing key performance indicators. If you sell something online and you setup PPC without setting up the conversion tracking tags, then you basically just setup a FAIL campaign.
7.17.2008 | 2 Comments
At the most recent meeting of the Atlanta Gang of 5, the subject of marketing using SEO/SEM came up. Like most conversations about SEM, the discussion went something like this:
6.18.2008 | Comments Off
Everyone on the internet is running around like a headless chicken saying video is the next big thing. Of course, since it IS the next big thing, many ad agencies have been trying to take advantage of viral videos to help boost their clients’ brand into the buzz world. However, from the many attempts I’ve witnessed and the storyboards that have been presented, most of them have been or would have been huge flops.
5.27.2008 | 2 Comments
I don’t have the stats to verify whether Google’s having a bad day or if something we did on our end changed the way referrals are ranked. However, it’s scary to know that a huge chunk of your business depends on referrals and rely on just one source.