I just read an interesting article on another blog that talks about the recent NADA meeting and the state of advertising in the autos industry. One particular section caught my eye: Read more…
I think I’m in Love… Well, maybe after a test drive first. I changed the picture on our blog today from the theme’s default Porsche to the new Tesla Roadster. I don’t think anyone actually looks at the pictures on our blog, but I feel the change was necessary because the Porsche really doesn’t fit our style. I didn’t want to alienate the two or three people that may actually look at the pictures and judge the blog by its cover; I know you’re out there.
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According to AdAge, the autos industry will be pushing more ad spend online in 2008. While this is definitely good news for us, what I’m more surprised about is how little they’re spending online now compared to other media.