Come for the Ride!

As an avid automobile enthusiast, as well as entrepeneaur, it’s always interesting to find a parallel between my hobbies and my businesses. Such is the case when I got this month’s copy of SportsCar magazine. SportsCar magazine is the official club magazine of the SCCA (Sports Car Club of America). This month, an article by Randy Pobst (a well known professional racer) caught my attention in his column. “Planning Your Races” (as he calls this article) talks all about “reducing” risk over the course of the race in order to finish as well as possible. Consistant high finishes are key when you’re chasing a racing championship. This is very similar to trying to become the market leader in a given market. Making high cost, high risk moves can give you a huge payout, but more often times than not you will “end up next to the other guy in the gravel trap”, as Randy puts it.

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In an effort to justify my whining over the last few weeks over the dissatisfaction of the Atlanta early-stage startup scene, I’ve decided to help be a part of the solution than to sit around and do nothing.

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AWS has launched this years AWS Start-Up Challenge, a contest for entrepreneurs and start-ups that will award the winner $50,000 in cash, $50,000 in AWS credits, a potential investment offer from Amazon.com, and more. Submissions will be accepted until October 3, 2008.

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