This is a follow up to one of our earlier post regarding startup PPC campaigns. If you’re a startup looking to pay for a quick boost to your traffic – realize that paying for a boost in traffic doesn’t necessarily mean a boost in sales. Many startups I’ve talked to throw money into PPC without ever testing key performance indicators. If you sell something online and you setup PPC without setting up the conversion tracking tags, then you basically just setup a FAIL campaign.
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At the Gang of 5 meeting yesterday, a few of us entrepreneurs gathered to further discuss the chatter that’s going around the Atlanta startup scene. During the conversation, a number of possible solutions were proposed to get something going and many seem like worthy efforts. (More on that later) However, I was surprised to find a post today by Paul Freet that talked about the Hollywood Startup Model which was also something we touched on during the meeting – did you have a spy on us Paul? Read more…
In case you haven’t heard all the chatter, Atlanta entrepreneurs are tired of being ignored and/or forced out of the city just to get some recognition. It’s gotten so bad that we actually formed various communities determined to help each other succeed; with or without financial support from the able.
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