Come for the Ride!

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Everyone on the internet is running around like a headless chicken saying video is the next big thing.  Of course, since it IS the next big thing, many ad agencies have been trying to take advantage of viral videos to help boost their clients’ brand into the buzz world.  However, from the many attempts I’ve witnessed and the storyboards that have been presented, most of them have been or would have been huge flops.

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Summer is here! Well, for everyone who isn’t working in a startup who has had a chance to look outside, summer is here. For the rest of us, this seems to be the time when things slow down, motivation is low and when potential customers are harder to reach as they disappear for weeks on various vacations.

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I’ve read a multitude of blogs out there in the last day about how people were incredibly disappointed in what was actually shown at the 2008 WWDC yesterday. Whereas I can understand the disappointment for things like dual cameras for conferencing on the phone, I also understand that most wireless networks do not yet have the infrastructure to handle this sort of bandwidth. Let’s say you start selling 5-10MM more iPhones around the world and these people start to take advantage of this feature on a daily basis, whereas in the US we might be able to ramp up the necessary bandwidth, I hardly believe Denmark, Malta, Peru or Madagascar could handle this out of the box. Out of the box, everything works is Apple’s bread and butter. They understand that people will suffer with a few less features for a user experience not plagued with slow of buggy features (the Windows Mobile Task Manager is a perfect example of the sort of hack Apple has a knack for avoiding).

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I know I usually write about entrepreneurial stuff and in this case, the fact the new iPhone 2.0 software will support enterprise mail will be something very useful for startups and corporate users – Not to mention the iPhone in itself is pretty innovative which is why I’m a fan. However, somethings felt like they were missing from yesterday’s WWDC announcements… somethings that left me leaving unimpressed. Here are the top 4 things that should have been included.

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