I don’t have the stats to verify whether Google’s having a bad day or if something we did on our end changed the way referrals are ranked. However, it’s scary to know that a huge chunk of your business depends on referrals and rely on just one source.
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This past Monday I attended Startup Riot as an observer. We had originally signed up to pitch but I dropped out last minute due to us not really needing anything. We’re still refining our business to try and rise above the noise so whatever we had wanted to pitch weeks ago would have been outdated by the time the event started.
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When we decided to make advertising one of our revenue sources, I always knew we couldn’t stick with AdSense forever. While it was great at targeting ads based off of content, the payout simply seemed a lot lower than joining ad networks and selling ad spots directly to advertisers – but is that still the case?
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We got our results back from the GRA/TAG competition this past week. While we made it to the semi-finals, we didn’t make it into the final four. Overall, the process was a great experience and we learned a lot about ourselves (and we were forced to write a business plan.)
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